In 1949 Don Roberto Gonzalez and his father formed Gruma S.A. in Monterrey, Mexico. Gruma quickly revolutionized the corn flour and tortilla industry. A new milling process was developed that replaced the centuries old stone grinding process. In 1977, Mission Foods was created as the tortilla subsidiary of Gruma SA de CV.
As world-leading manufacturer of wheat flour tortillas and corn flour products, Gruma export to over 50 countries and have an annual turnover in excess of $1bn. Following success in the South American and US marketplaces, Mission Foods Europe was launched in 1997. In 2000, our first purpose-built UK factory in Coventry has enabled us to increase distribution significantly and allowed us to offer tailor-made solutions for our customers.
Acquisition of new production facilities - Roermond (The Netherlands) in 2004, Ceggia (Italy) in 2004 and Seaham (UK) in 2006 - enabled us to create and meet an increasing demand for flat bread products here in Europe.
Current Chairman and Mission Foods founder, Don Roberto Gonzalez Barrera, has led the company to success in the tortilla market by sticking to his belief in creating a quality product. That's why, whether it's the corn for milling or the product flavouring, Mission Foods insists on using ingredients of the very highest quality.
This is an exciting time for flat bread. The European market especially is a market that is anything but flat, as today's adventurous consumers demand a truly tasty alternative to the traditional sandwich.
Today, Mission Foods are one of the world's leading flat bread suppliers, manufacturing a quarter of all tortillas throughout the world. We have also expanded to manufacture tortilla chips, wraps, and other specialty breads. We now supply retail, sandwich manufacturers and foodservice sectors.
It is our mission to be the respected category leader in the manufacture and marketing of quality tortilla products by developing strong business partnerships across manufacturing, foodservice and retail markets.
Mission Europe's vision is to become the leading innovative flat bread company, increasing turnover to 200 million euro by 2010, through a mix of organic growth, new markets and channels and selective acquisition.
Our company name describes more than the Mission bell depicted on our logo - it underlines our mission to be the best in the business by being innovative and proactive, pushing the boundaries of product development and manufacture throughout our production and distribution network.
We aim to develop strong business partnerships across manufacturing, foodservice & retail markets. We offer an unbeatable product portfolio that gives Mission clear superiority over it's competitors and underlines our belief in the power of long-lasting partnerships.
Our inspiration comes from the desire to grow - by developing in new markets, with new ideas, in conjunction with our key business partners. We are committed to responding to our client's needs and embracing new approaches whenever practical; in order to develop market-leading food products which will enjoy universal popularity.
At Mission Foods, we pride ourselves on adding value to the service we offer:
Our dedication to, and knowledge of tortilla and flat bread products allows us to tailor-make products to meet even the most exacting customers needs.
All European production facilities have industry recognised accreditation (e.g. EFSIS, HACCP, BRC, AIB, IFS). Dedicated to the highest standards of manufacturing and product quality, and constantly improving both products and processes, Mission Foods ensure that every one of our tortilla, wrap and flat bread products taste authentic and delicious, for the best results with every recipe!
Through expansion of existing capacity and acquisition of new production facilities throughout Europe, Mission Foods are always geared to meet the fast-growing market demand and to guarantee capacity and JIT-delivery. Mission Foods are committed to offer supply chain solutions through high level Supply Chain Management.